Red light spells danger.
Aiding a client in creating and testing a new feature that would be part of their internal web page and email builder platform. Allowing the process to be more efficient and reduce not only production effort but time-to-market.
My role
Senior UX/UI Designer
Services
Research
UI
Prototyping
Usability Testing
The brief
Lead the implementation of a feedback mechanism, which empowers Marketers to deliver high quality drafts of Marketing Landing Pages that have all the information required and that follow their brand guidelines. Eliminating the back and forth between marketer and publisher/product owner.
Key objectives
Design and build a prototype providing visual guidance that better articulates the vision of the suggested feature.
Facilitating the testing of the solution by conducting usability interviews and collect feedback.
Iterate design and provide appropriate handover to client’s internal development team.
